As I am writing this, we are still in the great toilet paper shortage of 2020. And as bizarre as it has been to see people stocking up on bath tissue, it actually kind of makes sense. As COVID-19, social distancing, and quarantines have impacted our communities directly, we feel a need to take action.…

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Before I answer, let’s talk about what we think instinctively. I would guess that most of us live our lives in a way that exhibits some belief that money will bring about happiness. We work hard for a promotion or try to innovate in a way that increases revenue for our business. We pursue a…

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